MOHANAD KASMI
Creative Design Portfolio
About Me
Dynamic Creative Leader with 15+ years of experience across Canada, Saudi Arabia, UAE, and international markets, delivering impactful storytelling and creative strategies for global brands. Skilled at leading high-performing teams, managing multi-channel campaigns, and localizing global narratives for MENA audiences. Proven success in event and campaign management from concept through execution, consistently delivering within budget and scope. Adept at balancing creative excellence with operational discipline, ensuring projects are on time, on brand, and culturally relevant. Fluent in Arabic and English.
Relevant Skills & Competencies
- Creative Strategy & Storytelling (Brand + Performance)
- Campaign Development & Multi-Channel Execution
- Event Concept, Planning & Execution
- Budget Oversight, Resource Allocation & ROI Optimization
- Cross-Functional Team Leadership & Mentorship
- Global Brand Alignment & Regional Relevance
- Asset Management & Workflow Optimization
- Vendor, Freelance & Agency Management
- Adobe Creative Suite | 3D Max | ESKO ArtiosCAD
2021 – 2022
SGi Lighting Inc. –Canada
Brand Manager
- Developed brand guidelines, toolkits, and B2B campaigns across North America.
- Directed creative production to align with growth objectives.
2016-2018
Advismint – Dubai, UAE
Creative Manager
Managed the workflow in the department with the team, from concept to completion of every project and ensured that projects are submitted on time.
Lead and directed a team of four staff, in order to ensure timely delivery for client review
Oversaw and signed-off all client jobs, including final art, color and press proofs
Represented the company at all creative meetings
2023 – Present
Toytriangle LLC – Dubai, UAE
Creative Director | Brand Development Lead
Generated new business for the company, through effective networking and good use of contacts
Solved marketing problems, through smart, well-designed advertising and collateral materials.
2018-2021
MK Creative – Canada
Creative Manager
- Built brand identities, packaging, and campaigns for startups and established clients.
- Specialized in adapting global storytelling for local markets.
- Designed and managed events, exhibitions, and promotional activations with efficient cost control.
